• Tue. Nov 29th, 2022

WooCommerce vs. Shopify: 6 Key Differences

BySamuel M. Craig

Aug 4, 2022

With over 6 million active websites and over 2 million daily active users respectively, WooCommerce and Shopify are e-commerce giants. Both are great options for creating an online store, thanks to their advanced features and ease of use.

However, there are some key differences between the two platforms that you should be aware of before deciding. In this article, we will contrast WooCommerce. Shopify and compare their features side by side. At the end, you will know exactly which platform suits your e-commerce needs.

Price

As a WordPress plugin, WooCommerce is free to download and use. However, there are certain costs associated with using WooCommerce, such as domain name, hosting fees, and purchasing add-ons such as plugins and themes. It can cost you between $50 and $100 per month.

Shopify, on the other hand, is a subscription-based platform. You’ll need to sign up for one of their three plans: Basic Shopify ($29/month), Shopify ($79/month), or Advanced Shopify ($299/month). However, a 14-day free trial is available, so you can try out the platform before committing to a plan.

When it comes to price, WooCommerce is more affordable for small businesses starting out. For larger businesses, Shopify’s subscription plans may be more appropriate.

Security

Security is one of the most important considerations when choosing an e-commerce platform. After all, you will be dealing with sensitive customer information such as credit card numbers and addresses. Therefore, you need a solution that is not susceptible to ransomware attacks, data breaches, viruses, and other online threats.

WooCommerce is a self-hosted platform, so it’s up to you to make sure your store is secure. This means you will need to install a security plugin and keep your WordPress installation up to date. However, if you get the best WooCommerce hosting solution, you can be sure of a 99.9% uptime guarantee and top-notch security, among other benefits.

Shopify is a fully hosted platform, so they take care of all the security for you. Your store will automatically be PCI compliant, and Shopify uses SSL certificates to protect your customers’ information.

Shopify seems to be the clear winner when it comes to security. However, if you use WooCommerce, you can still secure your store by taking the necessary precautions.

Ease of use

WooCommerce is quite simple and easy to use, thanks to its intuitive interface. Even if you’re not tech-savvy, you should be able to set up your store without any issues. However, since WooCommerce is not a hosted solution, you will have to take care of hosting, security, and updates yourself.

Alternatively, Shopify is a fully hosted platform, so you don’t have to worry about those things. Everything is taken care of for you. Thanks to Shopify’s drag-and-drop builder, even beginners can create a beautiful online store without any hassle.

Shopify also offers over 100 free and paid themes, so you can find the perfect design for your brand.

When it comes to ease of use, Shopify is the clear winner. However, WooCommerce is still quite easy to use, especially if you know WordPress.

Features

WooCommerce and Shopify are packed with features to help you manage your online store.

WooCommerce offers features such as:

  • Automatic tax calculations
  • Integrated coupon management system
  • Support for multiple languages ​​and currencies
  • Unlimited products and categories
  • Integration with Amazon, eBay, Facebook and many more.

Shopify also offers similar features, plus:

  • Abandoned cart recovery
  • Gift cards
  • Professional reports
  • point of sale system
  • 24/7 technical support

Both platforms offer a ton of features to help you manage your store. However, Shopify’s features are more for large businesses, while WooCommerce is more suitable for small and medium businesses.

Customer service

Over 68% of customers say they can pay more for products and services if they know they can expect better customer service. Therefore, it is important to choose an e-commerce platform that offers excellent customer support.

WooCommerce and Shopify both offer excellent customer support. They both offer 24/7 support via live chat, email, and phone.

On top of that, WooCommerce has an extensive documentation site with step-by-step tutorials.

Shopify also has an extensive knowledge base with helpful articles and videos. Plus, Shopify experts are available to help with everything from design to marketing.

When it comes to customer support, both platforms offer excellent service. However, Shopify’s support is slightly better, thanks to their knowledge base and the Shopify Experts program.

Inventory management

WooCommerce and Shopify both offer inventory management features to help you track your products.

WooCommerce offers features such as:

  • Automatic stock updates
  • Low stock alerts
  • Pending orders

Shopify also offers similar features, plus:

  • Product variants
  • Printing and scanning barcodes
  • Automated Purchase Orders
  • Internal revenue reports

Both platforms offer inventory management features to help you manage your store. The platform you choose depends on the level of management you need. If you need simple yet effective inventory management, then WooCommerce will suffice. However, if you need more advanced features like variations and purchase orders, you’ll need to use Shopify.

Be sure to consider the size of your business, the level of expertise of your team, your budget, the features you need, and your security needs before making a decision. Whichever platform you choose, rest assured that you will create a successful online store.