• Tue. Nov 29th, 2022

Everything creators need to know about YouTube’s partnership with Shopify | Honcho | Open mic

BySamuel M. Craig

Aug 2, 2022

Ready, set, shop on YouTube!

YouTube has officially partnered with Shopify and all features are up and running. This is great news for creators and brands that already have YouTube channels and have products to sell. For brands/creators who don’t, maybe it’s time to reconsider.

With YouTube home to over 2.1 billion monthly active users globally, partnering with Shopify will have huge benefits for creators and brands looking to utilize these new features.

By being able to shop directly on YouTube (US only) or even having direct product links in videos, live streams and on YouTube profiles, the user journey is greatly enhanced.

Making it easy for consumers to buy is essential, especially in the rapidly evolving field of social media platforms. With less friction and clicks between purchases, this could lead to fewer abandonments and therefore more sales.

“For years, creators have built businesses around their YouTube content, often extending their entrepreneurial spirit to creating their own brands, but it hasn’t been so simple to reach their audiences with these products directly. on YouTube,” said David Katz, vice president of Shopping. Product on YouTube.

“We’re thrilled to partner with Shopify to help creators easily put their stores at the forefront of their communities on YouTube, who are increasingly turning to them to shop.”

What does this mean for creators?

The Shopify x YouTube integration makes selling on YouTube seamless, as creators can put their products directly in front of their viewers.

If creators are discussing their product live, rather than asking viewers to find a link in the description (which many may forget to do after the video anyway), the product link can be shown with updated information. up to date.

This means creators have more opportunities to sell to their community. This can be especially effective during live streams where creators can answer questions in real time.

How it works

For accounts with more than 1,000 followers, the integration is ready to use.

As noted by Shopify, merchants can sell their full product line on YouTube in three ways:

  • Live stream: Merchants can tag and pin products at key moments during a live stream, and picture-in-picture playback means consumers can watch as they checkout.
  • Videos: Merchants can display a curated list of products in a product shelf below on-demand videos.
  • Shop tab: A new tab will be added to a merchant’s YouTube channel, showcasing their entire product selection.

Creators can manage how products are tagged and appear on their YouTube channel by going to the “Shopping” tab in YouTube Studio.

They can also manage products on their live streams in the live control room.

How can creators get the most out of YouTube purchases for their audience?

Since this is a brand new revenue system for creators, here are three tips for creators trying to use purchases on YouTube:

1. Build community

If you want to be able to sell forever, create a community that absolutely loves you and your content.

2. Help your community

Focus on helping your community and whatever you plan to sell, make sure it’s something your audience wants, needs and will find extremely valuable.

Take Nike Women as an example. They could help their community by giving advice on things like:

– How to choose the right sneakers for running.

It can be a live stream where Nike employees discuss the benefits of several running sneakers, how to choose a pair for your running style and foot placement. People could ask questions in real time and it saved the customer a trip to the store.

– How to choose the right sports bra.

There are currently 91 results for sports bra on nike.com. Helping women choose the right one for their sport and shape would add a lot of value to viewers.

– Information on hydration.

This topic may not be directly related to a selection of products, however, Nike would meet the sporting needs of its customers, which builds trust and brand awareness.

3. Go Live

Live streaming will help develop a deeper connection with your audience. They’ll get to really get to know you, and if they haven’t purchased your personal brand and/or channel yet, it can help them.

Along with selling on YouTube via live streaming, TikTok is also trying to get a foot in the door of live selling. Learn more here.

TikTok also recently released live sales data and a key statistic was that 50% of TikTok users bought something after watching TikTok LIVE.

Could YouTube have similar results? It will be a missed opportunity if the creators don’t test the new features.

How to connect your Shopify store to YouTube

Here are the steps creators need to follow to connect their official store to YouTube to sell products on YouTube:

1. Log in to YouTube Studio.

2. From the left menu, select Monetization.

3. Select the Purchases tab. This tab will only appear if your channel is eligible.

4. Select Start. This option will only appear if you haven’t already connected YouTube to a Shopping retailer.

5. Follow the onscreen instructions to link your official merchandise store to your YouTube channel and enable shopping features.

Benefits of using Shopify

Shopify is the UK’s largest e-commerce site; it’s easy to use, has lots of great features, and is affordable.

Shopify stores in the UK grew by 39% year-on-year in Q1 2022 and there are currently over 130,000 Shopify stores in the UK.

To learn more about Shopify, Honcho created a whitepaper that discusses the pros and cons of using the platform from an SEO perspective. This will give you insight into the power of Shopify and why so many small global brands use the platform.

Switch to the Shopify platform

If you currently host your website on another platform but want to switch to Shopify, you will need to perform a website migration.

Website migrations are complex and time-consuming. However, with an experienced team to back you up, they can be smooth and have huge benefits.