• Tue. Nov 29th, 2022

Amazon Prime Price Rise: Here’s the Secret to Avoiding It

BySamuel M. Craig

Jul 29, 2022
A

As Amazon is set to raise the price of Amazon Prime from September, financial expert Martin Lewis has shared a tip to help customers avoid paying more.

The monthly price will drop from £7.99 to £8.99, while the annual subscription will drop from £79 to £95.

In an email to customers, Amazon said, “We continue to focus on making Prime even more valuable to members. This is the first time we’ve changed the price of Prime in the UK since 2014.

“During this period, we have significantly increased the number of products available with unlimited and fast Prime delivery; added and expanded ultra-fast fresh grocery delivery; and added more high-quality digital entertainment, including TV, movies, music, games and books.

“Prime Video in particular has increased the number of TV series and films on offer, including Amazon Originals, as well as live sports coverage, such as the Premier League and the Autumn Nations series.”

But there’s a way for customers to avoid paying more for at least a year – here’s how.

How to avoid the Amazon Prime price hike

Martin Lewis said on Twitter: “Amazon Prime will raise its prices. On September 15, the price of the monthly subscription drops from £7.99 to £8.99 and the annual subscription from £79 to £95.

“If you’re currently paying monthly and want to keep it, if you can afford it, switch to annual now, to get next year at £79.”

He added: “If your annual renewal is right after, try canceling and restarting right before September 15.”

Alternately, Amazon Prime customers may want to cancel their subscription before the price hike, in the midst of the cost of living crisis.

An Amazon spokeswoman said: “Prime offers the best in shopping and entertainment, and continues to improve every year.

“We’ve increased the number of products available with unlimited fast Prime delivery, recently added super-fast fresh produce delivery, and significantly expanded our high-quality digital entertainment, including TV, movies, music, games and books.

“With rising inflation and UK operating costs continuing to rise, we will be changing the price of the Prime.”